The need for more accurate, viable and immediate keyword research is incredible.  Of course, in order to fill this need, an incredible number of programs have been completed.  While you will find that many of them do offer some benefits, SpyFu is one of the best options for those who need access to advanced metrics and information concerning their keyword strategies.  What does the program offer?  What should you expect to gain from using this software?

First, the program offers you the ability to download your competitors’ keywords.  Why is this important?  What better way to get a leg up on the competition than by seeing what their campaign uses?  You can use this information to tailor your own campaign to correctly meet your needs.  Perhaps you want to target the same keywords; alternatively, you might want to modify those keywords, in order to take your campaign out of direct competition with someone else.
Next, you will find that SpyFu allows you to check out your competitors’ bid prices.  This is highly useful in order to determine just how much you should be paying for your keywords, where to budget for in-demand keywords and to gain an idea of what other keyword derivatives might cost you in terms of bids. More information avauilable in the SpyFu review page on the Keyword research tools information center.

The program also offers you several other capabilities, including the ability to compare your website to other sites through their unique Kombat function.  This allows you to highlight the various strengths and weaknesses of your website (and your competitor’s) and refine your website to make it more competitive.

Of course, all of this would be only “nice” if the program did not provide you with the means to export your data. Many programs on the market do not give you the ability to export information into another environment, while drastically limits the usability of those solutions.  This program, however, allows you to take information out and place it in Microsoft Excel, where you can view, arrange and aggregate it according to your needs.

In the battle for better keyword research and online success, your choice of tools plays an important role.  This program stands as one of the best options for your needs and can help to ensure that you are able to be as successful as possible.  In addition, you will find that the amount of information provided is ideal for advanced users, though newer users might be a bit bogged down at first.